Does Your Small Home Service Business Really Need a Website?

A website is no longer just a digital placeholder; it’s a vital tool for small businesses, especially in the home services sector. The statistics back this up. Whether you’re a fence contractor, landscaper, or handyman, a professional online presence can significantly boost your business. Here's why:

92% of Consumers Check Websites Before Hiring

According to a study by BrightLocal, 92% of consumers visit a business's website before making a decision. For home services, this is particularly important, as potential clients often research multiple contractors before settling on one. If your business doesn’t have a website, you're likely losing out to competitors who do.

4. 70-80% of People Research a Business Online Before Contacting

Even if customers hear about your business through word-of-mouth, they’re likely to search online to learn more. According to a study from Verisign, 70-80% of consumers will research a business online before reaching out. A well-designed website with an easy-to-navigate layout, service descriptions, and contact forms can bridge the gap between interest and action.